Design Point of View

Reflections Magazine Light Bus Cover

Intelligent Design. Smart Solutions.

My deep-rooted passion for education and hunger to solve design challenges drives my creative spirit. With a breaking boundaries approach, I challenge the mundane with a “can-do” perspective that compels industry-leading creative ideation, innovative design solutions, and lasting collaborative relationships.

I approach each opportunity with the mantra “intelligent design” and provide smart solutions that delight clients. I have led strategic brand development endeavors and oversaw exceptional creative execution. Along the way, I have enjoyed numerous opportunities to use my award-winning skills locally, regionally, nationally, and globally.

Further, I look ahead with enthusiasm as the next generation of design professionals emerges. I’m committed to leading the way, providing answers, opening doors, and smoothing the path for those with creative zeal who are willing to be challenged.

Professional Experience

ADJUNCT FACULTY | Graphic Design
Southern New Hampshire University, Manchester, NH
2022 – 2024    
Professor responsible for teaching advanced design methodologies, user experience critical reasoning, and portfolio preparation and review

PRESIDENT and CREATIVE DIRECTOR
CASSIDY COMMUNICATIONS, INC., Bethlehem, Pennsylvania
1990 – Present        
Leader responsible for crafting and executing visual communications strategy, creative direction, identity and branding campaigns, and digital content for health and human service organizations, educational institutions, and business entities

Education

MASTER OF SCIENCE | GRAPHIC INFORMATION TECHNOLOGY
ARIZONA STATE UNIVERSITY, IRA A. FULTON SCHOOL OF ENGINEERING
Expertise: Cross Media Design, Omni Channel Communication, Information Architecture, UX Design
Graduate Applied Project: Direct Mail Manageability Through Compliance, Validation, and Utilization

CERTIFICATE OF COMPLETION | UNDERSTANDING INTELLECTUAL PROPERTY
PROJECT MANAGEMENT INSTITUTE

BACHELOR OF SCIENCE | GRAPHIC COMMUNICATIONS
CLARION UNIVERSITY OF PENNSYLVANIA
Specializations: Art and English
Expertise: Digital and Traditional Media Communication Design

Technical Proficiencies

  • Adobe Creative Suite: Photoshop, Illustrator, InDesign, XD
  • Media Platforms: Facebook, LinkedIn, Twitter, MailChimp, Emma, CoSchedule
  • Zoom, MS Teams
  • Quark XPress
  • MS Office: Word, PowerPoint, Excel
  • WordPress

Bright Spots

Monroe County Transit Authority: The Pocono Pony
  • Providing art direction, layout, and design for the Pennsylvania Bar Association’s nationally honored magazine, The Pennsylvania Lawyer
  • Led the visual identity effort for Joshua Tree Experts from start-up to annual revenue of nearly $5M to franchise preparation.
  • Establishing the creative direction and executing design for the Monroe County Transit Authority’s (MCTA) nationally recognized organization re-branding effort — The Pocono Pony
  • Developed promotional artwork for “The Road to Safer Cars” exhibition co-curated by the Smithsonian National Museum and the AACA Museum, Inc.
  • Led the design and UX initiative for a national online education platform for medical coding, auditing, and clinical documentation professionals
  • Spearheading a worldwide branding initiative for World Team, a global, non-denominational mission agency
  • Provided communications management and creative content for client acquisition adding $140M in assets to a wealth management entity.
  • Led communications initiatives for a health Information organization located in Abu Dhabi and the United States
  • Acted as creative director and editor of Tucker Topics, a publication of the Tucker Automobile Club of America
  • Launched Reflections, the award-winning magazine of America’s Transportation Experience (AACA Museum, Inc.)
  • Developed the brand identity and assets for a healthcare information management and healthcare IT enterprise
Center Valley Motorsports logo

Awards/Honors

The award recognized the design of the AACA Museum, Inc. publication, Reflections.

National Association of Automobile Museums Award for Excellence Newsletters and Magazines: Antique Automobile Museum Reflections magazine (2018, 2016)

National Association of Bar Executives (NABE) Fastcase Luminary Award for Communications Excellence for The Pennsylvania Lawyer magazine (2015, 2011)

APEX Award of Excellence for design and layout in the Magazine & Journal category: The Pennsylvania Lawyer magazine (2015, 2010, and 2009)
Continue reading “Awards/Honors”

Creative Thought

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What designers should know, part 2

As aspiring graphic designers look toward securing positions in the creative marketplace, ofter they are unaware of the expectations of hiring managers, art/creative directors, and human resources departments. What’s expected varies widely from small businesses, to design firms, to corporate creative departments, to advertising agencies. What should a designer know,? How can they prepare for …

Continue reading “What designers should know, part 2”

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