What designers should know, part 2

designer's expectations part 2

As aspiring graphic designers look toward securing positions in the creative marketplace, ofter they are unaware of the expectations of hiring managers, art/creative directors, and human resources departments. What’s expected varies widely from small businesses, to design firms, to corporate creative departments, to advertising agencies.

What should a designer know,? How can they prepare for success? The second installment of this series is an interview with a colleague who has seen the hiring process from a variety of vantage points.


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What designers should know

Recently, I have had the opportunity to work with many aspiring designers. Seeing the enthusiasm and creativity of the next generation of graphics professionals is always exciting and intriguing. The future is bright. Opportunities abound in both digital and traditional (ex.: display and print) design. Entertainment, gaming, big corporations, small businesses, non-profits, and agencies continue to seek talented creatives.

But what should a designer know, and how can they prepare for success in the marketplace?

That question is often posed. So, I decided to seek the answer by interviewing colleagues who hire and mentor designers. This is the first in a series of insightful interviews.


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